TradeCraft x WOMAD Festival Presents: Festival Curation from South Africa to the World

TradeCraft Vol. 5: TradeCraft x WOMAD Festival Presents: Festival Curation from South Africa to the World TradeCraft x WOMAD Festival Fringe: Business of Festivals - From Cape Town to the World Stop dreaming about global stages - learn how to navigate them. TradeCraft partners with Curated by KAYA for an exclusive WOMAD Festival Fringe masterclass on the global festival ecosystem. Hosted at KAYA HQ by Brad Farrell, this session connects local talent with international festival circuits through high-impact 22-minute masterclass sprints and a live, unrestricted Q&A. 🧠 Featured Presenters Andre le Roux (Concerts SA): Live Mobility & Touring Networks. Learn how to access touring funding, leverage regional SADC networks, and build sustainable touring circuits across Southern Africa and beyond. Georgia Jones (Cape Town International Jazz Festival): Operations & Curation. Uncover what festival programmers actually look for in an export-ready pitch and the mechanics of executing large-scale festival production. Wendy Verwey (Labelheaded, ISK Consultants, Ditto Music): Distribution & Business Infrastructure. Discover how to monetize a festival appearance and align digital rights and release schedules with live momentum. Alain Courbis (Regional Centre for Contemporary Music of Réunion Island): Cross-Border Cultural Exchange. Learn how to tap into Indian Ocean and European showcase networks outside of standard Western routes. 📍 Event Details Venue: KAYA HQ (followed by Artscape Theatre) Time: 09:00 for 09:30 Format: 4x 22-minute Sprints + Interactive Q&A Tickets: Limited capacity. Secure your spot now! 🎭 The After-Session Excursion After the Q&A, we’ll be heading down to the Artscape Theatre for the WOMAD New Generations show to catch a stacked showcase of local talent live on stage, including our good friends Luukhanyo & the Hii Rollers, Freddy L, Mila Smith and the Pretty Loud crew amongst a stacked lineup - join us! Tickets available here: https://www.artscape.co.za/event/new-generations-concert-womad/