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Passes

Let customers unlock multiple events with a single purchase.

They get a pass to access their chosen events, you get more upfront revenue, better insights, and keep fans coming back.

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See Passes in action

"Being able to sell a single product that students can redeem against any number of events has been incredibly successful.

"The Freshers Pass has boosted our package sales and increased total event entries by thousands year-on-year."

"We’ve been able to sell out various event types, add more events, and grow the programme."

Nottingham Trent Students' Union

One pass, multiple events

Customers buy a pass and use it to book the events they want to attend.

  • You create a pass

    Decide which events are included in the pass, how many, and how much it costs. For example, sell a £100 pass that gives passholders access to 10 of your events across a year.

  • Customers buy and book

    With a single purchase, fans unlock multiple events. They get a pass which they can use to book the events of their choice.

  • You stay ahead of the curve

    As people use their passes to reserve their spot at specific events, you get a clear picture of attendance and popularity – having already secured upfront revenue.

Unlock more revenue, sooner

Incentivise earlier, higher value bookings while rewarding regulars with value. Boost early sales and long-term loyalty with exclusive discounts for passholders.

Predict event attendance

Get earlier visibility on who’s coming, and when. Spot trends, balance capacities, and make confident decisions before the doors open.

Offer flexibility that works for you

Let customers choose the events they want to attend, while you lock in sales upfront. Passes gives your attendees more freedom, without you losing control or visibility.

For organisers who want more than a ticket

Passes isn't just about access – it's part of a growing toolkit to help you understand your audience, streamline operations, and create better event experiences.

  • Student Unions

    Offer a digital wristband for Freshers Week or bundle events in termly passes. Predict attendance, diversify your offering, and boost revenue with more sell-outs.

  • Nightlife

    Create a pass for access to multiple nights to secure earlier, more predictable revenue. Incentivise repeat custom, and get deeper insights into fan behaviour and preferences.

  • University clubs and societies

    Simplify signups, minimise admin and offer a termly pass covering all matches or socials for easier membership access.

  • Health and fitness

    Offer clients a pass that lets them book multiple sessions, making scheduling easier and revenue more predictable.

  • Family and visitor attractions

    Offer flexible season passes to reward loyalty and keep visitors coming back.

  • Theatre, comedy, and more

    Sell a season pass or annual membership to drive attendance across multiple shows and performances.

A smarter solution, 300% growth

NTSU needed something to replace physical wristbands. That's where Passes came in.

Within three years, their Freshers Pass has:

Quadrupled the number of events

Boosted total ticket sales by thousands

Diversified NTSU's event offering

  • Boost early revenue

    Sell passes to lock in ticket revenue in advance

  • Better event planning

    Get a clearer idea of attendance in advance for smoother operations.

  • Encourage repeat attendance

    For example, “5 nights for the price of 4” across your events this season.

  • Reward customer loyalty

    Offer exclusive bundle pricing or added perks to keep fans coming back.

  • Explore new sales opportunities

    Bundle together event access with merch or exclusive extras for additional revenue.

  • Differentiate your brand

    Show your innovation and create a sense of community, loyalty and value for money.

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