
Passes
Let customers unlock multiple events with a single purchase.
They get a pass to access their chosen events, you get more upfront revenue, better insights, and keep fans coming back.
See Passes in action
Product Demo
Introducing Passes – a smarter way to sell more tickets
Watch this product demo to explore how Passes could unlock customer loyalty, increase upfront revenue and provide better value for your customers.
Case Study
How FIXR helped NTSU revolutionise their Freshers Week
Discover how introducing a Freshers Pass allowed Nottingham Trent Students' Union to predict attendance, streamline operations, and quadruple their event offering.

"Being able to sell a single product that students can redeem against any number of events has been incredibly successful.
"The Freshers Pass has boosted our package sales and increased total event entries by thousands year-on-year."
"We’ve been able to sell out various event types, add more events, and grow the programme."
Nottingham Trent Students' Union
One pass, multiple events
Customers buy a pass and use it to book the events they want to attend.
You create a pass
Decide which events are included in the pass, how many, and how much it costs. For example, sell a £100 pass that gives passholders access to 10 of your events across a year.
Customers buy and book
With a single purchase, fans unlock multiple events. They get a pass which they can use to book the events of their choice.
You stay ahead of the curve
As people use their passes to reserve their spot at specific events, you get a clear picture of attendance and popularity – having already secured upfront revenue.

Unlock more revenue, sooner
Incentivise earlier, higher value bookings while rewarding regulars with value. Boost early sales and long-term loyalty with exclusive discounts for passholders.

Predict event attendance
Get earlier visibility on who’s coming, and when. Spot trends, balance capacities, and make confident decisions before the doors open.

Offer flexibility that works for you
Let customers choose the events they want to attend, while you lock in sales upfront. Passes gives your attendees more freedom, without you losing control or visibility.
For organisers who want more than a ticket
Passes isn't just about access – it's part of a growing toolkit to help you understand your audience, streamline operations, and create better event experiences.
Student Unions
Offer a digital wristband for Freshers Week or bundle events in termly passes. Predict attendance, diversify your offering, and boost revenue with more sell-outs.
Nightlife
Create a pass for access to multiple nights to secure earlier, more predictable revenue. Incentivise repeat custom, and get deeper insights into fan behaviour and preferences.
University clubs and societies
Simplify signups, minimise admin and offer a termly pass covering all matches or socials for easier membership access.
Health and fitness
Offer clients a pass that lets them book multiple sessions, making scheduling easier and revenue more predictable.
Family and visitor attractions
Offer flexible season passes to reward loyalty and keep visitors coming back.
Theatre, comedy, and more
Sell a season pass or annual membership to drive attendance across multiple shows and performances.

A smarter solution, 300% growth
NTSU needed something to replace physical wristbands. That's where Passes came in.
Within three years, their Freshers Pass has:
Quadrupled the number of events
Boosted total ticket sales by thousands
Diversified NTSU's event offering
Boost early revenue
Sell passes to lock in ticket revenue in advance
Better event planning
Get a clearer idea of attendance in advance for smoother operations.
Encourage repeat attendance
For example, “5 nights for the price of 4” across your events this season.
Reward customer loyalty
Offer exclusive bundle pricing or added perks to keep fans coming back.
Explore new sales opportunities
Bundle together event access with merch or exclusive extras for additional revenue.
Differentiate your brand
Show your innovation and create a sense of community, loyalty and value for money.