Digital Sustainability: digital advertising’s environmental impact

Much like the planet, discussions on digital advertising’s environmental impact are heating up. Brands are tackling greenwashing accusations and even lawsuits in some cases, but what actions can they realistically take to make a tangible difference? Brands can’t stick a green label on advertising operations and call it a day, especially when a typical digital campaign emits over two-fifths of a UK consumer’s average annual carbon footprint. With this in mind, Tug’s upcoming event will explore the technological innovations and industry collaborations that can both accelerate and measure progress towards genuine digital sustainability. Performance driven, global digital marketing agency, Tug will be joined by Panellists' - Rebecca Lovelady, Senior Sustainability and Social Innovation Manager at Danone - Anna Coghlan, Co-founder and Head of Product at Scope 3 - Rosalind Holley, Director of Communication & Marketing at B Labs - Hannah Thompson, Group Media Director at Tug And more guest keynote speakers to discuss digital sustainability at the Tug Shoreditch office. Sign up to join the conversation.