We surveyed over 3,000 event organisers and attendees. Respondents were invited to look back over their year in events, reflecting on their habits, what impressed them, what they value as attendees or organisers of events, and what they think 2025 will bring.

From the evolution of the last-minute booking trend and views on dynamic pricing, to the increasing popularity of daytime events and the rise of the running club, our annual report explores some of the biggest trends shaping events - and what they mean for event organisers.

Download the Event Industry Trends Report 2025 to explore key themes, trends and behaviours, and get useful data insights to help with your strategy for the year ahead.